Opt-outs and compliance

Unsubscribes are handled through their own link and recorded against your company. SMS opt-outs are checked before any message is sent, and are also per company — opting out of one business does not silence another.

What you still need to do

Australian rules require consent, accurate sender identification and a working unsubscribe. The platform provides the unsubscribe mechanism and honours opt-outs; the consent basis for your list, and identifying your business in the message, are yours to get right.