Social scheduling overview
Planning, queuing and publishing social posts, and which platforms are live.
Publishers exist in the codebase for Instagram, LinkedIn, X/Twitter, Google Business and TikTok, but only Facebook is switched on. The others are stubs — attempting to publish to one fails with a not-implemented error rather than posting. The platform list reports which are enabled, so the interface can show you the difference.
Social scheduling lives inside Marketing, at /suite#marketing/social. You connect an account, compose posts, schedule them, and see them on a calendar. Posts can be grouped into campaigns, and a scheduled post can be pushed out immediately rather than waiting for its slot.
Publishing
Scheduled posts are published by a background job on their due time — you do not need the app open.
Social scheduling is a Growth and Multi Store feature.